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Case Study: Selling Podcasting Within Your Organization

10. September 2006

“On one hand there’s Brent Alberda of Keane, Inc, faced with huge competitive pressure and a serious need to build up Keane’s sales force fast. On the other hand is Tim Keelan of StoryQuest, combining the power of storytelling with the goals of corporate training to bring peer-based learning to mobile sales teams. The result is “The Inside Story”, a podcast available to Keane’s sales and support team, offering successful sales strategies as real stories told by the company’s own people …” empfehlenswerter Podcast aus der Praxis!

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