Researchers Predict Rapid Growth for Podcasting

Demand for time-shifted digital audio files or podcasts is expected to grow from less than 15% of portable digital music player owners in 2004 to 75% by 2010, according to new forecasts from The Diffusion Group, a consumer technology research and marketing firm. TDG’s new report, Podcasting: Fact, Fiction and Opportunity, suggests that between 2004 and 2010, the use of podcasting among US consumers will enjoy a compound annual growth rate (CAGR) of 101%.