Social Media Disasters (or How Not Having a Social Media Strategy Can Hurt)

Passend zum vorherigen Beitrag - das glatte Gegenteil: Social Media Disasters (or How Not Having a Social Media Strategy Can Hurt). Von Augie Ray: “… Before it became obvious the Web was changing everything, the general consensus was that while having a site might provide little benefit, NOT having a site would be a detriment. So, brands went about launching version 1.0 of their Web sites. (Check out Disney.com circa 1996–quite a difference from that site today!)

I share this trip down the memory superhighway because I believe history is repeating itself with social media. Just like that point in time in the Internet’s infancy, social media has not yet been understood or embraced by most organizations and brands. Even if the ROI is hard to calculate today, it would be wise to consider the harm done by NOT having an organized approach to social media …”. Lektüre für Manager und Unternehmer!

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