Visualize Online Information Trends

The latest tool from Google is an online application that enables users to explore Google database of search queries and news headlines. It is possible to find out and compare the latest trends in Google searches and immediately see how or when the online news media have provided coverage on those specific issues.

You can insert various terms and compare their popularity on Google, obtaining graphs to visually understand the level of interest that Google users have towards the selected topics. Announced during the last Google Press Day, Google Trends provides a well-organized and easy graphing for the volume of search queries and news references over time, by city, regions, languages and so on. Currently being under development and thus only available for English language users, Google Trends sports the usual no-frills branded interface.

Google Trends could become an ally of content writers that need to understand the global relevance of a topic at first glance. Moreover, ICT and e-commerce professionals can check the popularity of a certain product or service by seeing how many Google searches have been performed on that item.