Web 2.0 is not Enterprise 2.0

22. Juni 2008

Bill Ives über “Enterprise 2.0 is not Web 2.0 nor is it an Oxymoron”. Interessanter Artikel, der auch den neuen Forrester Forecast Global Enterprise Web 2.0 Market Forecast: 2007 To 2013 mit einbezieht. Man kann über vieles in dem Artikel streiten, einige Bulletpoints:

• First, enterprise 2.0 is certainly not web 2.0. It is easy to offer up a few consumer web 2.0 applications in an argument that social software does not belong in the enterprise.

• Consumer web tools are often designed to increase traffic and generate ad revenue, not exactly enterprise goals.

• Enterprise 2.0 is not an oxymoron. Not that I especially like the term but it seems to be sticking as did web 2.0 that no one liked at first, either. What is more important than the term is the existence of an emerging class of business software that does not simply take consumer web tools behind the firewall.

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